Bayview Village Shopping Centre, the fashion destination in the "heart" of North York hosted the Heart of Fashion 2008 event on November 16, 2008. The Heart of Fashion was founded by Bayview Village Shopping Centre and through the partnership with North York General Hospital to raise funds for the BMO Financial Group Breast Diagnostic Centre (BDC) and Cancer Care Services. All funds this year, through the support of sponsors and all the guests that attended will benefit North York General Hospital's BMO Financial Group Breast Diagnostic Centre and the purchase of a new Ultrasound system.

Guests enjoyed an early holiday shopping with a one time only savings offerred exclusively to Heart of Fashion patrons. The mystery bags was a big hit with goodies stuffed from companies like Procter and Gamble, The Village Spa, Belle De Provence, Fusion, Quo, Chatelaine and GoodLife Fitness. Each bag ranges in value from $150 to $12,000 and will be sold at the event for $50. CityLine fashion expert Sandra Pittana hosted two fashion runway shows (7:00 p.m. and 8:00 p.m.) featuring Bayview Village retailers such as: Honey, Chadwicks, Tommy Bahama, Sandro, Vivian Shyu, Brian Bailey, Mendocino, Andrews, Barbuti, Strada, and San Marino.

Guests also had the opportunity to participate prior to and after the event in an exclusive online auction beginning October 24^th and closing November 21^st. The auction features more than 150 great gift items such as weekend getaways, jewellery, one-of-a-kind personal experiences, event tickets, golf packages, and spa and resort treatments. The auction is available online at: www.nyghauctions.com.