Exclusive Screening of original Short Films for Fall 2009 starring Coco Rocha, Behati Prinsloo and The Stills
Toronto (September 12, 2009)Holt Renfrew, Canada's leading specialty retailer, is proud to present a screening of two short films celebrating fall fashions on Saturday, September 12 at a private event in Toronto. The women's film stars Super Models (and Best Friends) Coco Rocha and Behati Prinsloo, and headlining the men's film is Montreal band The Stills.
"We're always interested in innovative ways to engage with our sophisticated clients," noted Tracy Fellows, Holt Renfrew's Vice President of Marketing. "The videos offer an exciting content for our social media program and a fresh way to profile our business."
"The shorts draw on the theme of dressing up and the idea of bringing effort and fun back into fashion", says John Gerhardt, Creative Director, Holt Renfrew. "The treatment feels modern and relevant and brings what we have traditionally produced into a three-dimensional realm." Gerhardt says, "I was inspired by Coco and Behati's videos on YouTube; their energy is authentic and infectious."
The launch party for Vignettes will take place on Saturday, September 12 from 9PM - 1AM at Toronto's Burroughes Building with a performance by The Stills and a special introduction by Coco Rocha. Holt Renfrew is also very proud to announce that the host of MTV USA's IT'S ON Alexa Chung will be the special guest DJ for the evening.