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The Brazilian Carnival Ball 2010 - Metro Toronto Convention Centre (May 8, 2010)

Toronto, ON, May 10, 2010 – Torontonians once again showed their generosity at this year’s Brazilian Carnival Ball, which took place on Saturday, May 8th. The Ball, held at the Metro Toronto Convention Centre, celebrated over 44 years of dance, music and friendship and raised over $3.2 million, which will go towards Toronto East General Hospital’s (TEGH) Destination for Health Care Excellence Campaign, a $60M private sector campaign in support of TEGH’s $200M Capital Redevelopment Project.

Supporters from Toronto’s arts, fashion, political and business communities came together to help raise awareness and funds. To date, the Ball has raised more than $55 million net for numerous causes in health care, research, education and culture, helping to change the lives of people here in Toronto and abroad.

“This evening marked another successful chapter in the Ball’s history, and I am so appreciative of everyone’s warmth, kindness and patronage,” says Ivan X. de Souza, President and CEO of the Brazilian Carnival Ball and husband of the late Anna Maria de Souza. “The city of Toronto has consistently shown its generosity and it’s because of this generosity that so many charitable organizations have benefited tremendously from the proceeds raised each year. I know Anna Maria would have been deeply grateful and proud.”

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