Fashion Takes Action Presents Canada’s Greenest Fashion Events:
The Sustainable Style Show & Green Gala
Toronto ON, November 4th, 2008 – The Sustainable Style Show and Green Gala, ‘Canada’s Greenest Fashion Events’, are taking place Saturday November 8th at the Fermenting Cellar in Toronto’s Historic Distillery District. Proceeds from both events will benefit Environmental Defence, and the launch of Fashion Takes Action.
The Sustainable Style Show will feature hand-selected, eco-friendly fashion and beauty vendors, selling their products to the eco savvy consumer. In place of the traditional pipe and drape to separate booths, this Show will feature large potted trees and greenery courtesy of Amherst Nursery and Fresh. This reduces the amount of off gassing that comes with the chemically treated draping and linen.
Presenting SponsorSamsung, is committed to environmentally sustainable business practices and will be accepting cell phones at their booth for recycling. Recycling cell phones reduces greenhouse gas emissions, keeps valuable material out of landfills and incinerators, and conserves natural resources.
The second annual Green Gala will once again feature ten of Canada’s top fashion designers, each creating three couture or evening wear garments made from eco-friendly fabrics. The goal is to raise awareness around the potential that these fabrics have to make higher end clothing. For a list of participating designers and celebrity models visit www.fashiontakesaction.com.
The event will once again claim the title of the ‘Greenest Fashion Event in Canada’, as it features many sponsors and suppliers that strive to provide eco-friendly options. The exclusive fabric sponsor is Telio & Cie a leading supplier of conventional and eco-friendly fabrics to the Canadian fashion industry. The Green Gala designers will be working with their hemp, bamboo, tencel and organic cotton fabrics. Each designer will also create an eco-friendly accessory bag for Samsung’s new phone, the Samsung CLEO™. These bags will be featured on the runway and audience members will be invited to text vote for their favourite bag, and then have the opportunity to bid on them afterwards in the silent auction.
The following examples further emphasize the event’s light carbon footprint:
The events will be powered by Bullfrog Power, which uses clean, emissions-free power sources like Eco-LogoTM Certified wind and low-impact water power instead of carbon-intensive sources like coal and oil;
Green Beauty, an eco-conscious styling agency, will be using eco-friendly products on the models, and will also follow a zero electricity policy when doing their hair;
The runway will once again be LED lit, and all ambient lighting will be a combination of LED’s and energy efficient halides provided by Eurolite;
Organic, local and fair trade floral arrangements will be provided by Eco Flora;