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Toronto Week of Style 2008 - Press Release


Style Council of Canada presents the Toronto Week of Style

Attention: Fashion Editors

Toronto, Canada (March 10, 2008)

"We are going even bigger this year as last year's success provided us the foundation to build this event into the calling card that the city's Style Industry truly needs, ” says Executive Producer, Zaigham Zulqernain.

The Style Council of Canada is proud to announce the details of its upcoming Toronto Week of Style at a press conference taking place on Wednesday May 14th, 2008 at GreenisBlack, Canada's premier sustainable retail experience.

In this world where everyone is going green while also getting conscious about the different cultures surrounding us, it is an ideal time to celebrate sustainability, multiculturalism and Fashion together. A threeday extravaganza with over 11 shows featuring 60+ designers, this year the Toronto Week of Style endeavors to take its' vanguard position in the industry to loftier heights.

A couple of highlights:
* the Toronto Week of Style will be the most sustainable week of fashion in the world.
* the event will also celebrate the rich culture that defines the city by mounting fashion shows celebrating the South Asian and Native Canadian communities
* Once again, models of all types were sought, not just through traditional modeling agencies, but through word of mouth and the use of social media for the “Are You A Style Icon” the event's official Model Search. Hundreds auditioned and the chosen will be announced May 20th.
* As well, designers will again be showcased on the runways in groups - another first for commercial week of fashion ventures.

“Last year we doubled our attendance projections which demonstrate a real buy-in from the industry and more importantly Toronto's consumer base itself... which is key. This year we are looking forward to again providing these cultural influencers with that outlet that they have yearning for the past decade."

Make sure to be part of this year most stylish event.

The Toronto Week of Style takes place May 28-31, 2008 at the Burroughs Building, 639 Queen Street West.