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EAT TO THE BEAT 2012 - PRESS RELEASE

ALL FEMALE CHEF LINE-UP
HIGHLIGHT OF CULINARY FUNDRAISER!
Eat to the Beat
– Roy Thomson Hall – Tuesday, October 16


Highlighted as one of Toronto's top 15 Food, Wine and Hospitality events by BizBash magazine, Eat to the Beat has raised more than $3.2 million for Willow.

"We are very proud that over 80% of the proceeds from Eat to the Beat come straight back to Willow," states Jeffrey Beach, Executive Director of Willow Breast Cancer Support Canada. "People supporting the event should know that their contribution has a direct and positive impact on individuals affected by breast cancer. They are helping to fund initiatives such as our toll-free helpline, training women so they can run support groups in their communities and developing innovative ways to provide support online so the people who need it have greater access that is not limited by office hours, time zones, cultural barriers or remote geographic locations."

In 2012 an estimated 22,900 people will be diagnosed with breast cancer in Canada. From the individual diagnosed, to their family, friends and caregivers, Willow provides free support and information today for those who cannot wait for tomorrow's cure.


About Willow Breast Cancer Support Canada
Willow Breast Cancer Support Canada, founded in 1994, is a national not-for-profit breast cancer organization that provides free support and information today for those who cannot wait for tomorrow's cure. From the individual diagnosed, to her family and caregivers, Willow makes sure no one needs to face breast cancer alone. For more information please visit www.willow.org.

For additional information and/or media interviews about Eat to the Beat, please contact:

Peter Ashworth, Ashworth Associates Inc. 416-603-6005, peter@ashworthassociates.com
Kendra Michael, Willow Breast Cancer Support Canada, 416-778-6314 ext 235, kmichael@willow.org


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