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amfAR : Cinema Against AIDS Toronto - The Carlu (September 15, 2009)

Other auction highlights included:

A "New York Fashion Week for Two" package, including two tickets to three of the fashion world's most prestigious shows, a two-night stay at The Plaza Hotel, and tickets to amfAR's New York Gala, sold for $10,000;

A tennis lesson with top-ranked player Jelena Jankovic sold for $5,500;

Artist Todd DiCiurcio helped to auction off one of his original paintings, a single edition piece entitled "My Venus," for $27,000;

James Purefoy charmed guests while encouraging bidding on a one-of-a-kind Balenciaga runway piece, which sold for $14,000;

Artist Vivian Reiss helped to auction off one of her coveted paintings, a vivid portrait entitled "Young Bette Davis," for $12,000.


About amfAR

amfAR, The Foundation for AIDS Research, is one of the world's leading nonprofit organizations dedicated to the support of AIDS research, HIV prevention, treatment, education, and the advocacy of sound AIDS-related public policy. Since 1985, amfAR has invested nearly US$290 million in its programs and has awarded grants to more than 2,000 research teams worldwide.

About Dignitas International

Dignitas International is a medical humanitarian organization focused on dramatically increasing access to HIV/AIDS-related prevention, treatment, care and support in Africa through community-based approaches. Dignitas is sharing evidence-based research outcomes in an effort to influence policy and improve the international response to AIDS. Dignitas was co-founded by Dr. James Orbinski, who accepted the 1999 Nobel Peace Prize as International President of Médecins Sans Frontières (MSF/Doctors Without Borders).

About Sullivan Entertainment

The Sullivan Entertainment Group is a multi-media company that has produced, published and merchandised some of Canada's biggest brand-name exports, including the Anne of Green Gables and Road to Avonlea franchises, and currently maintains its own distribution labels in Europe, North America, and Asia. The company has co-produced award-winning and ratings-breaking programs for CTV, CBC, CBS, PBS, Lifetime, ABC/Disney, BBC, Channel 4, and other broadcasters, and has won hundreds of international awards, including several Emmy Awards, numerous Cable Ace Awards, a George Foster Peabody Award, and a Prix Jeunesse.

The Fairmont Royal York is the official hotel partner of Cinema Against AIDS Toronto.

BMW served as the official Automotive Partner for Cinema Against AIDS.

amfAR recognizes American Airlines for its commitment to the fight against AIDS and its generous support of amfAR's mission.

Digital Pixie would like to thank Bennah Serfaty (Senior Director of Communications) and Natalie Jacobs (Media Relations) from amfAR. For more information please visit amfAR at http://www.amfar.org.



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